Last week we held our annual Dailey Method owners retreat at our new flagship Studio in Fairfax California. This is truly one of my favorite weeks of the year – getting together with an amazing group of smart, motivated and inspiring women (and a couple men) that are all passionate about the class and the culture and want to keep us evolving and expanding. We took the town by storm: 65 spandex clad women (and a few men NOT in spandex) teaching, sharing, learning from each other and holding up the salad bar line at Good Earth!
When I polled the owners about their biggest ‘Dailey Takeaway’, one of the most common ones as a whole was the “YOU” and the “WE” in our Dailey community vs. the “I” and how important this is for our company’s expansion and evolvement – the opportunity to pull from the amazing talent we have together to continually grow upward. I want to share with you what a few of the Dailey Method owners shared with me:
“Every year we come together and I’m reminded that together we are better, together we are Dailey Strong! We are a collection of incredibly smart, hard working, passionate (for better or worse), creative, patient, eager, kind and fun women. And when I say strong, I mean in heart, in physical strength, in compassion and openness.”
“One thing that stuck out to me was that there was no feeling of competition. Rather than a room full of people competing to have the best performing studio, and awards given to highest sales, everyone is genuinely interested in the common good of the brand and sharing is promoted by awards given for innovation and following our core values. We have so much talent in our organization and everyone is generous with the sharing of that talent.”
“An amazing AH HA in relation to our Alignment Principles: Our primary Alignment Principles (Align/Engage/Move) not only apply on a micro-level to our bodies and our practice, but also on a macro level to our studios, larger community and TDM brand. Our owners’ retreats are amazing opportunities to Re-Align; Re-Engage; and then Move. To enjoy and appreciate where we are and evolve! Align/Engage/Move again and again. I think we did this at Owners Retreat & we do it all the time.”
“1) Community and 2) Experience. We are part of something so much bigger than just us, than just the single class we take at our specific home studio. We are a strong, diverse, inspirational community that spans the World. Every TDM student belongs to something bigger- an international community and we are all connected by our desire to live life happily. That is why we are all attracted to the Dailey experience. It is more than just a workout that gives us great results. It is a fulfilling spiritual/mind/body experience. We know that our target market wants the mental and emotional benefits from their workout even more than the desire to get a “bikini-body ready.” The reason we continue to grow in numbers and strength is our ability to provide the entire experience they are searching for.”
“I’m always amazed at the power of having so many motivated and hard working people in one room. I love every conversation whether it is about business strategy or a particular exercise. Getting insight into the way the minds of others work really helps me to expand my own thinking and look at my business, our class and life in general from different perspectives. I feel like this is the major benefit to being part of a group as opposed to being out there on your own.”
“A main takeaway was ‘humility’. No matter how long TDM owners have been in business, I felt like we were all one, there were no rankings. Everyone was kind, helpful, inspiring and motivating… you guys are all truly amazing. And you Jill, you created this method and this community – you have these gifts, talents and abilities to offer, yet you don’t declare them as such. You are authentic and truly…#tdmcommunity #tdmlove.”
I know I can speak for everyone that we are excited to bring our new learnings, teachings and inspirations home to you, our TDM students and community!
With Dailey Love,